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Creating the Right Product Story for Microsoft’s MyAnalytics

Building a compelling demo typically includes two key components. First, the product story, which highlights the value of the product or service. We look to explain the reason why someone should be interested – what can that product or service do for you? The second...

Streamlining Compliance Processes with Compliance Manager

In November, Microsoft previewed their new Compliance Manager. This is a feature that displays a dashboard view of control implementation across various regulatory standards. It shows details about how Microsoft implements controls and how the effectiveness of the...

Azure Stack: How to Fit the Cloud on a Submarine

We all know that the cloud has revolutionized how apps are developed. But for all the hype and excitement, there are still applications where using the cloud just isn’t an option. Sometimes these applications get forgotten in the rush to the cloud, which can leave...

Using Demos to Help Guide the Buyer’s Journey

Thanks to my high school literature teacher, Richard Anthony, I was made aware of Joseph Campbell's work, the Hero with a Thousand Faces. In it, Campbell analyzes a wide range of hero stories from ancient myths to modern religions to distill them into the archetypical...