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PowerPoint is a Graphic Design Toolbox

Leverage Your Graphic Design Skills with PowerPoint   I use Microsoft PowerPoint all the time, but only about 10% of what I do with it is making presentations. Even though I’m decent with pro tools like Photoshop and InDesign, I often turn to PowerPoint for...

Find the Middle Ground with a Technical Product Demo

The Middle-Ground of Technical Marketing Finding the middle-ground between the technical world and the marketing world can be tough.  Getting the technical people to turn their code into “English” and teaching code to sales and marketing teams doesn’t exactly transfer...

Unleash Your Inner Storyteller & Tell a Better Product Story

Too often, we get caught up in how amazing our own technology is. We know it so well, all that it can do, all the problems that it can solve—so should the world! What can so easily be missed is how to connect a customer to the amazing nature of your product. And that,...

Spotlight on Microsoft Teams Calling Features

At 3Sharp one of our favorite things about being technical marketing demo wizards is our first look access to cool new products and features. A year ago, we were in New York, supporting Satya Nadella behind the scenes as he introduced Microsoft Teams. Over the past...

Account Based Marketing can Lead to Awesome Demos

The recent trend toward Account Based Marketing, as laid out in Engagio's well put together ABM guide entitled, "The Clear & Complete Guide to Account Based Marketing," can teach us all the do's and don'ts about putting together a demo for a strategic client. ...

The Growth of Artificial Intelligence in our Existence

The History of AI Since its inception back in the 1950's, Artificial Intelligence has been taking off over the last few years. Recently, companies, both large and small, have made many advancements in Artificial Intelligence, and specifically in quantum computing. ...

Know Your Worth: How to Market your Software Product

Market what Matters When it comes to technical marketing, companies want to showcase all of the amazing features of their software product that are going to change the world as we know it… but that’s not exactly what the world is looking for. If the coolest most...

The Art of Mini Games: Introducing Sharpie Quidditch

Ask any Sharpie, and we will tell you that our culture is a one of a kind.  We like our work, we like each other, and we are always challenging ourselves with new ideas and concepts.  Several months ago, our Founding Partner, John Peltonen, introduced the concept of...