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Expo Floor Demo Tips

Getting Ready for the Hall As we get close to Ignite 2017 I’m starting to prepare myself to work on the expo hall floor. Unlike Keynotes and sessions, demoing in the expo floor is a long haul. The demoing is more about quick steps rather than deep dives. Technical...

Let’s Talk About Hands-On Labs

Let's Talk about Hands-on Labs After weeks of preparation, your event is finally here, and you are ready to unleash your Hands-on Labs to the world. So, what do you need to think about when it comes to running Hands-on Labs at an event? Tons!  Let's break it down....

Find the balance in your next technical product demo

Make your demo a "Choose Your Own Adventure" experience When designing a technical product demo for your sales field, make sure you put lots of pauses and conversation points directly in their script. If possible, give them the opportunity to jump from place to place....

Showcase your strengths…and weaknesses?

Using your demo to talk about weaknesses Why would you ever want to call out your product's weaknesses? If you're demoing, it means your competitor is demoing.  You better believe they're not talking about their weaknesses.  Wouldn't it be crazy to downplay your own...

When crafting a sales demo, know your audience.

Be careful to make sure you know what your audience wants when preparing a software product demo for them.  For a sales demo, we generally classify our audience into 4 main categories. Each audience member type has unique interests and concerns which you should factor...

Tips on Giving Your Best Keynote Presentation

It's Show Time! So, you’ve been asked to present a keynote? Good on ya!  Now comes the fun (and nerve wracking) part.  It’s show time! Confidence is Key Giving a keynote presentation can be a bit nerve wracking, for some, it can be downright terrifying.  When getting...

The Art of Navigating Sales Demo Disasters

The Art of Navigating Sales Demo Disasters Software demo disasters can be an excellent opportunity to dive into the inner workings for a given system.  They can give you a chance to be super technical and understand deeply how products work.  However, when presenting...

How to Best Prepare for a Keynote Demo

How to Best Prepare for a Keynote Demo Imagine, in three weeks, the VP of your product group will be standing in front of hundreds, maybe thousands of people to present a keynote demo of your latest technology. A successful keynote demo means that the world is buzzing...