Market what Matters
When it comes to technical marketing, companies want to showcase all of the amazing features of their software product that are going to change the world as we know it… but that’s not exactly what the world is looking for.
If the coolest most innovative thing about your software product has a learning curve, you are going to have a hard time convincing people to use your product. But if you can offer something that can be added easily, can solve a block in your customer’s workflow, or can save them money… chances are they would be more willing to do what it takes to use it.
Seamless Integration into your Customers' Lives is Key
What do you have to offer that is going to make their everyday life easier? How can you quickly and efficiently solve problems they have? Presenting these features is going to greatly benefit your business by catching your potential customer’s eye.
Market the solution you can bring to the table, and then position your world-altering solutions as a secondary add. Package it up and present it in a way that makes customers feel like they’re getting more for their money. Sell those extra features that you think makes your software product stand above the rest with the features that they need. They will soon realize that the secondary features are also the ones they can’t live without.