Knowing your audience is key when you are preparing a software product demo. For a sales demo, 3Sharp generally classifies our audience into 4 main categories; Business Decision Maker, Technical Decision Maker, Specialist, and User. Each audience member type has unique interests and concerns, which you should factor in to your demo approach.
How to Understand your Custom Audience
- What are your categories?
- Do you have different demos or demo paths through your software products based on who is in the audience?
- How do those paths meet your audience’s interest and concerns?
These are all key questions you should be considering when crafting your next sales demo. Take time to assess who you will be speaking to and make sure your messaging is on-point to address their individual interests and concerns.
Would you like to learn more on crafting an amazing demo? Check out our Ultimate Guide.