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Showcase your strengths…and weaknesses?

Using your demo to talk about weaknesses Why would you ever want to call out your product's weaknesses? If you're demoing, it means your competitor is demoing.  You better believe they're not talking about their weaknesses.  Wouldn't it be crazy to downplay your own...

When crafting a sales demo, know your audience.

Be careful to make sure you know what your audience wants when preparing a software product demo for them.  For a sales demo, we generally classify our audience into 4 main categories. Each audience member type has unique interests and concerns which you should factor...

Tips on Giving Your Best Keynote Presentation

It's Show Time! So, you’ve been asked to present a keynote? Good on ya!  Now comes the fun (and nerve wracking) part.  It’s show time! Confidence is Key Giving a keynote presentation can be a bit nerve wracking, for some, it can be downright terrifying.  When getting...

The Art of Navigating Sales Demo Disasters

The Art of Navigating Sales Demo Disasters Software demo disasters can be an excellent opportunity to dive into the inner workings for a given system.  They can give you a chance to be super technical and understand deeply how products work.  However, when presenting...

How to Best Prepare for a Keynote Demo

How to Best Prepare for a Keynote Demo Imagine, in three weeks, the VP of your product group will be standing in front of hundreds, maybe thousands of people to present a keynote demo of your latest technology. A successful keynote demo means that the world is buzzing...

Preparing Your Environment

Build a stable platform. The best sales demos inform, excite, and engage your customers in an environment designed around their business. Like a stage production, there is a lot going on behind the scenes that you don’t want to draw attention to. It’s important that...

Providing Rich Experiences

  It's All in the Details Following along with our best practice recommendations for planning  and storyboarding we dive into the benefit of creating a rich experience. Why are we so keen on sales demos? Because it’s more effective to show software than it is to...

Showcase Real Business Processes

Offering Solutions For Their Business Problems Customers want to know how your product is going to solve problems for their business. So when you design a product demonstration, show them how it addresses a real problem in their environment and how it can fix it.  If...