People often have no idea how much work is involved in getting ready for a software sales demo. We spend a great deal of time developing a product, finalizing messaging frameworks and creating marketing plans but we don’t give the demo the preparation it deserves.

If you put in some legwork up front, you can make a great sales demo an intrinsic piece of your technical marketing approach. When you invest in demos as a key piece of your sales plan, you are building a mechanism to not only influence potential customers but train your field and support teams.

Software product demos deserve the same work back schedule and project planning that the rest of your projects require.

Approaching software product demos as a project ensures that you are not caught unaware on-the-fly.

When expanding demos into more widespread use, keep an eye out for unexpected dependencies. Gotchas range anywhere from display resolutions differing to last minute graphic design needs. Sometimes, you may even find that you need help creating rich, meaningful content to round out your demo.

In any case, planning ahead will help you map all of this out and then some! Give yourself plenty of time to react to all the moving pieces. Build these activities into your product development process. Stay one step ahead, and you’ll find that you can create compelling demos and visuals that inform, excite, and win deals!