The middle ground of technical marketing
Finding the middle ground between the technical world and the marketing world can be tough. Getting the technical people to turn their code into “English” and teaching code to sales and marketing teams don’t exactly transfer over well.
So where do we find that neutral territory?
Breaking down features and platforms can work, but this isn’t always successful. It’s hard to break down a technical concept without over-simplifying and losing the intention of your concept.
The art of the technical product demo
Technical product demos are an excellent way to give a technical view of a concept while also providing non-technical people a visual aid to grasp the content. They can help you cover everything from a top-level discussion all the way to a deep dive into a technical walk-through. Showing a demo helps potential consumers grasp the entire concept by watching it in action. Associating an image with a technique takes the guesswork out of conceptualizing your content, and you can then focus more on the core concepts of your product demo without having to overly simplify.
Know the range of your audience
The concept of a technical product demo isn’t anything new, but presenting the information in a way that is easily digestible for your audience is. Knowing your audience range is key. If you’re giving floor product demos in an expo hall at a conference, you can expect a wide range of technical knowledge, and you should have a few different talking points for your demos to fit accordingly. Utilize your team to help build those talking points. Gather knowledge from multiple sources to add dimension and perspective to your demo, making its content more pertinent and valuable to viewers.
By giving multi-level talks in your demos with visual aids, you ensure your audience is better able to grasp the information you convey. Additionally, having the material available for review after your presentation will help solidify the concepts you’re trying to get across.