The measure of a successful demo

It’s super easy to fall into the trap of counting demo usage as a measure of demo success. Don’t do it! Demo usage is an important statistic, but it is by no means the only criteria to measure effectiveness. If you’re not selling, demo usage–whether large or small–will make no difference.

Don’t leave the success of your demo up to chance.

“The most impactful, successful demos are targeted and thoughtful conversations about your customer’s needs and how your product can address those needs.”

Instead, to measure success, go back to the beginning and try to answer these questions:

  • Why did you create this demo?
  • What’s the story you need to tell?
  • What does your customer need?
  • How will your customer benefit from your product?

Need more tips? Check out #1 Rule for a Successful Sales Demo.

Focus on the needs of your customer, the true purpose of your demo, and the rest will fall into place. The key to a successful demo is identifying and being true to the purpose, not the final statistics. Once this is done, it will help you determine the means of measuring success beyond your monthly active users.

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