3Sharp Blog

We’re excited to announce the launch of our new product demo platform, Regale. We’ve spent the last 2 years adding features to make the demos better, make building them easier, and make the output accessible. At the same time, we built a new demo portal for everyone, where you can host your demos, gather analytics, and share content with others inside your company. Regale is fully battle tested and ready for you to build interactive product demos for your sales, product marketing, and customer success initiatives. 

  You've launched your product, the sales team is fired up, they have the demo you've built for them, and you are getting lots of great feedback ...

Whenever you are selling a new product into an organization, you are trying to get that organization to agree to change itself to fit your product. This means that your sale doesn’t end with the person who signs the contract. You also have to sell the users. By using strategies from the organization change management world, you can enable your sales field with demos that are more likely to leave a lasting impact within that aspect of your customer who will make or break your long-term deal: the users.

COVID-19 has accelerated certain b2b buying trends, heightening the need for high quality content and an early product experience.

To get customers interested, your sales team needs a demo experience that proves not only what your product does, but how it’s going to fit into their customers’ lives, solving problems and making everything easy. You need to arm your sales team with a simple, relatable, human story. And to do all of that, you need to avoid these common sales demo fails.

An unexpected question during a business meeting led us to an internal discussion about the definition of a demo and the various sizes and shapes of demos we commonly produce.